![]() You can see this illustrated in some of the video responses Bader has created from comments such as that. "I've gotten backlash from the plus-size community on social media like, 'You're not big enough to be the one that is standing up to these brands and to do all this," she recalls. Although it is Revolve's most size-inclusive collection to date (and Bader initially expressed a desire in expanding the size range even further) the whole situation already had some of Bader's fans and the plus-size community questioning her authority in both fat activism and size inclusivity due to the fact that she lies on the smaller - and therefore more privileged - end of the plus-size range. Revolve and Bader ended up expanding the range to include a size 4X in time for the first part of the collection to launch in August and for the second part of the collection to drop on September 8. But in March of 2022, when she announced a collaboration with Revolve - a brand with a lack of plus-size options and one that Bader has criticized heavily in the past - the same internet that put Bader on a pedestal suddenly turned against her. Content creators and influencers such as Bader need exposure and money, often from brand deals, to support themselves and continue creating content, and not all brand partnerships are inherently bad when handled correctly. Eventually, Bader also formed a partnership with Aerie's #BeReal campaign and another with Victoria's Secret, for which she served as an ambassador and a "plus-size consultant" tasked with trying on and providing feedback on new items. Not long after her TikToks started gaining traction, Bader's face was plastered across publications, podcasts, and TV shows including People, Cosmopolitan, Vogue, On Air With Ryan Seacrest, E! News, Good Morning America, and plenty of others, all of which waxed poetic about her relatability and vulnerability. The videos feature in equal measure satisfyingly snug pairs of pants and dresses cinched in all the right places alongside shorts that eat crotches alive and bra cups that spilleth over on her size 14/16 body.įor this, she was instantly labeled a face of the internet's plus-size community. "There is no way that everything in that package looks amazing… We're not showing everyone the full story." That's been the motivation behind the hundreds of haul videos Bader has posted since. "What we see on social media isn't always true," Bader said about the average TikTok clothing haul in that first video. The first time she donned some ill-fitting clothing on the app for a "realistic clothing haul" in the fall of 2020, she had no clue the video format would become her signature, let alone one that would propel her to internet celebrity status, complete with millions of social media followers, brand deals, headlines aplenty – and, subsequently, a world of hurt. ![]() Aerie… No matter how size-inclusive they claim to be, no fast-fashion brand has been safe from the criticisms of TikTok-personality-slash-curve-model Remi Bader in the past two years. ![]()
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